Product Launch: Sauc' It, Squawk It, Rock It

We're pumped to announce the launch of the new "Sauc' It, Squawk It, Rock It" collaboration from two of our favorite brands, Saucony and Goodr, available in store on Monday, October 14th.

For the uninitiated, the footwear team at Saucony are the masterminds behind Everun, ISOfit, and a bunch of other cutting edge shoe technologies. Goodr makes what are undisputedly the coolest shades around.

Now, the two have come together to design a pair of limited edition sunglasses and matching pair of Kinvara 10s--light, fast, and responsive. The pack comes inside a larger version of Goodr's signature flamingo-print bag and glasses box.

Where does the name come from?

Sauc’ It = Saucony (duh)

Squawk It  = goodr (Carl’s the flamingo's signature SQUAWWWWK)

Rock It = double meaning: “to wear," as well as a homophone for “rocket,” meaning to run as if you’re being propelled by a jet engine through space