fit id® Outfitting Process

Find Running and Walking Shoes That Fit

A Fleet Feet outfitter brings running shoes to a customer

Dedicated to Fitting You for More Than 40 Years

No two feet are the same. Not even your own two feet. That’s right, nearly 80 percent of us have a noticeable discrepancy between our left foot and our right foot. We may also have a bunion, a wider heel or a lower arch. What amounts to a millimeter's difference in shape or size between your feet could mean the difference between comfortably making it through your run or deciding not to take the first step at all.

That’s where we come in. We’ve been dedicated to finding the perfect fit for our customers for over 40 years. The Fleet Feet Outfitting Process focuses on providing you with running shoes that fit properly, gear that improves your experience and knowledge to help you move your best—whether that’s a 10-minute walk or a three-hour marathon. Welcome to the Fleet Feet fit id® experience.

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It Starts With You

No two feet are the same. Not even your own two feet. That’s right, nearly 80 percent of us have a noticeable discrepancy between our left foot and our right foot. We may also have a bunion, a wider heel or a lower arch. What amounts to a millimeter's difference in shape or size between your feet could mean the difference between comfortably making it through your run or deciding not to take the first step at all.

That’s where we come in. We’ve been dedicated to finding the perfect fit for our customers for over 40 years. The Fleet Feet Outfitting Process focuses on providing you with running shoes that fit properly, gear that improves your experience and knowledge to help you move your best—whether that’s a 10-minute walk or a three-hour marathon. Welcome to the Fleet Feet fit id® experience.

The Four-Step fit id® Outfitting Process

A Fleet Feet customer talks with an outfitter about shoe recommendations

First, We Listen

Tell us about yourself. Are you running currently? Walking? What are your goals, your struggles, your limitations? There’s no such thing as too much information here and the more we can discover, the better we can help!

A Fleet Feet customer stands on a 3D scanner to take images of her feet

Second, We Watch

We use 3D scanning technology as part of the fit id experience to take precise measurements of your feet. The state-of-the-art scanner captures 12 data points—like length, width and arch height—to give you personalized shoe and insole recommendations.

Outfitters then diagnose your stance, stride and step to fine-tune the solution. Once we assess the biomechanics of your foot, we’ll mine through our extensive product selection to come up with the best shoes and gear for you.

A Fleet Feet outfitter fits a customer for running shoes

Third, We Act

Here’s where the rubber hits the road. Whether you try on two pairs of shoes or eight, we will work with you to find the right match. From getting them on to lacing them up the right way, we'll be there through the whole process. We can also talk socks, insoles, gear or apparel—anything we think might benefit you.

A Fleet Feet outfitter checks the fit of a customer's running shoes

Finally, We Plan

You’re geared up and ready to go. So what’s next? Time to look ahead. Training programs, tips, injury prevention and recovery—we want to discuss and plan with you because the end of the Outfitting Process is only the beginning of your journey.

A Fleet Feet employee shows running apparel to a customer

Stepping Into The Future

Today we have a growing database of more than 2 million foot scans, and we’re not done yet. We’re committed to providing the best footwear solutions possible and leveraging our expertise, partnerships and data-driven insights to do so.

Imagine a world where dynamic pressure analysis helps us more accurately assess your foot’s trajectory. Where you can capture a simple 3D foot scan through your smartphone. Even a future where your right and left foot each get their very own shoe. Yes, it’s all coming, and we’ll be here to guide you through it.