One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered. After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)
During its seven-year overnight success, goodr added five verticals (RUN, BEAST, BIKE, GOLF, GAME), expanded to seven frames (OGs, BFGs, Runways, Circle Gs, Mach Gs, VRGs & PHGs), collaborated with major brands (Warner Bros, The Rolling Stones, PBR, Dunkin'), and increased to 2,500+ stores in 20+ countries. In 2021, the brand launched The goodr Cabana, an experiential retail store located in the heart of the Abbot Kinney shopping district in Venice, CA. (It's not a store. It's a party! But it's also a store.)
goodr sunglasses have won several product awards, including Runner's World Gear of the Year (three times!), a GQ Fitness Award, and a Women's Health Fitness Award. Also, the brand received press coverage so good it FEELS like getting an award (Oprah Daily's Must-Have Gear, PGA Buyer's Choice, Rolling Stone’s Favorite Sunglasses For Athletes, Men's Health Best Buy, Outside's Best Cross Country Ski Touring Gear, Inc. Magazine's Best Places to Work).
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