About Us | Fleet Feet Puget Sound

As a company, we believe it's a privilege to serve our community and lead people toward healthier, more active lives. We believe in putting others before ourselves and putting down our phones to hear how we can help. We believe the value of a pair of running shoes isn't measured in dollars, it's measured by the miles that change lives.

Our core belief is that Running Changes Everything.

Lace up a pair of shoes and go. There's no initiation fee, and there aren't any rules. Just run. Fast or slow, here or there. But there are lessons to be learned: training hones discipline, distance develops toughness, speed forges strength.

Our mission is to inspire the athlete in everyone.

At Fleet Feet PNW, we've been inspiring the runner in everyone since 2012 through expert shoe outfitting, quality apparel and accessories, running programs, and community events.

Vision: We are a hub for runners, athletes and all who move — where an exceptional fit experience, expert outfitters, curated product and inspirational training programs meet to take people further than gear alone ever could.

Core values: Community, tenacity, excellence, kindness, integrity, humility.

Fleet Feet Santa Rosa

Fleet Feet PNW is owned and operated by Wade and Julie Pannell. Both native to the Inland Northwest, the Pannells spent much of their lives in the Rocky Mountains before relocating to Spokane in 2009. Along with their two sons, Grafton and Bridger, the family is deeply involved in the running, triathlon, and active lifestyle communities throughout the Pacific Northwest.

Wade grew up as a cyclist in Montana and earned a degree in Landscape Architecture from the University of Idaho. After a 15-year career in resort real estate development, he found himself overweight, out of shape, and ready for a change. What began as a challenge from a friend led to his first 5K in 2006 and sparked a passion for helping others discover their own path to fitness. Since then, Wade has completed numerous races and triathlons, ranging from 5Ks to marathons.

Julie was raised in Moscow, Idaho, and earned a degree in Early Childhood Development from the University of Idaho. A lifelong advocate for healthy living, she completed her first marathon in Maui in 2010. Later that year, she experienced an unexpected heart attack at age 37. As a survivor, Julie has returned to an active lifestyle and is passionate about encouraging others who are overcoming physical challenges of their own.

The Pannells opened their first Fleet Feet store in Spokane in 2012, followed by Spokane Valley in 2014. Fleet Feet PNW continued to grow with the acquisition of Fleet Feet Tacoma in 2017, followed by additional locations throughout the Puget Sound region, Tri-Cities, Santa Rosa, and most recently, Vancouver. Today, Wade and Julie proudly own and operate 10 Fleet Feet stores across the Pacific Northwest.

Fleet Feet PNW is committed to supporting Santa Rosa's running and fitness community through expert outfitting, quality training programs, educational opportunities, and exceptional customer service. Above all, our goal is to help people move better, feel better, and find their own path to wellness, whether they are pursuing a new fitness goal, returning from injury, or simply looking to lead a more active life.