Grand Opening - Fleet Feet Victor

Contact Information:
Ellen Brenner-Boutillier                                                       
Co-Owner/VP/CFO - Fleet Feet Rochester & Buffalo/YellowJacket Racing



ROCHESTER, NY, October 16, 2019 — Fleet Feet Rochester, awarded as one of the Best Running Stores in the US, opened its third Rochester location and is celebrating its Grand Opening on Sunday, October 20th from 10-5PM.

Fleet Feet opened its third location with a soft opening on September 14th, 2019 in Victor, NY at the Shops at High Point.  The locally owned specialty store at 237 High Street Ext, Victor, NY, will serve as an anchor tenant in Phase 3 of the iconic redeveloped site along Route 96.   The retail space will be 2000 square feet with similar offerings to Fleet Feet Rochester’s other two Rochester area locations at 2522 Ridgeway Avenue in Greece and 155 Culver Rd, Culver Road Armory.  The developer at High Point is the same developer of Fleet Feet’s current location at the Culver Road Armory. 

“We are so excited to open and share this store with the community.,’’ said Ellen Brenner-Boutillier, owner of Fleet Feet Rochester and YellowJacket Racing with her husband, David J. Boutillier (Boots). “Our new location at High Point in Victor has been received so well and will allow us to better serve our community through our footwear fitting, product knowledge, breadth and customer service plus training opportunities to build healthier lifestyles. As our manifesto states, ‘we are more than a shoe store.’”

The Sunday, October 20th Grand Opening Features

  • 10:00am: Ceremonial Ribbon Cutting
  • 10:05am: FREE Trail Run & Walk OR Road Run & Walk with footwear demos from On, Saucony, Hoka & New Balance
  • 2:00pm:   FREE Trail Run & Walk with footwear demos from On and Saucony 

Social Media Contest

Post your photos from the Grand Opening Celebration, using the hashtags #fleetfeetrochester and #victornowopen, and the “Most Memorable Photo” winner will be announced on Monday 10/21/19.

Grand Opening Specials including First 100 Customers receive a “Fleet Feet Victor Victory Voucher”! With a Mystery Value up to $100, revealed at time of purchase (one card per customer) valid 10/20/19 at Fleet Feet Victor.

The Fleet Feet Victor location will allow customers east of Rochester proper to experience Fleet Feet’s footwear fitting through its proprietary FitID 3D Scanner, plus exceptional customer service and knowledge of all things running and walking.  The Fleet Feet Victor location has also set up instore FREE group workouts with Hill Workouts on Tuesdays at 6PM and Trail Workouts on Thursdays at 6PM to help residents lead healthy and active lifestyles.

This year marks the 15th anniversary of Fleet Feet Rochester opening in the region.  Owners, Boots and Ellen opened the Ridgeway location in 2011 followed by moving their original 2004 Brighton store location to the Culver Road Armory in 2014.  Whereby, later that year they purchased the Fleet Feet Buffalo location.  The couple also owns YellowJacket Racing, which was started by Boots in 1998, owning over 50 races locally and provides services to another 25 plus events.  Fleet Feet Victor will be the couple’s fourth total retail location.

More Grand Opening Details can be found here:

About Fleet Feet
Fleet Feet, a locally owned and operated specialty store carrying footwear, apparel and accessories for walkers and runners, has three area locations: Fleet Feet @ The Armory, 155 Culver Road, Rochester, NY 14620, Fleet Feet Ridgeway, 2522 Ridgeway, Ave, Rochester, NY 14626 and the third location, Fleet Feet Buffalo, 2290 Delaware Ave, Buffalo, NY 14216. At each Fleet Feet, you will find a welcoming environment where runners, walkers and fitness enthusiasts of all abilities receive unparalleled service and support. For more information, visit

About YellowJacket Racing—YellowJacket Racing is a locally owned event production and race timing company, producing upwards of 50 events including the Rochester Regional Health Flower City Challenge, Rochester Marathon, Webster Turkey Trot, FireCracker Five Mile and the Brighton Chamber of Commerce 5K; plus providing timing services to upwards of 25 events within New York State.  For more information, visit www.yellowjacketracing.comEND

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