Fleet Feet named presenting sponsor of the 2026 Fairlife Lilac 5k & 10k

We are pleased to announce that Fleet Feet is now the presenting sponsor of the Fairlife Lilac 5k & 10k taking place on Sunday May, 17th at Highland Park.

Fleet Feet has agreed to a 4 year partnership with the Rochester Lilac Festival to be the presenting sponsor of the 5k and 10k with a focus on enhancing the participant experience including the Official training program to get runners and walkers prepared for race day, an enlarged pre race packet pick up hosted in the Commuity Room at Fleet Feet @ The Armory, post event activities including an on-site Recovery Zone with Normatec compression legs and upgraded age group awards.

Learn more and sign up today.

https://runsignup.com/Race/NY/Rochester/RocLilacRun?utm_source=platform_find_a_race&utm_medium=referral