FOR IMMEDIATE RELEASE
Co-Owner/VP/CFO - Fleet Feet Rochester & Buffalo/YellowJacket Racing
FLEET FEET OPENING A THIRD ROCHESTER REGION STORE
ROCHESTER, NY, June 3, 2019 — Fleet Feet Rochester, recently awarded as one of the Best Running Stores in the US, is ready to expand again on its promise to nurture healthy lifestyles in the community with the opening of its third retail location in the Greater Rochester region.
Fleet Feet is slated to open its third location on August 1st in Victor, NY at the Shops at High Point. The locally owned specialty store at 237 High Street Ext, Victor, NY, will serve as an anchor tenant in Phase 3 of the iconic redeveloped site along Route 96. The retail space will be 2000 square feet with similar offerings to Fleet Feet Rochester’s other two Rochester area locations at 2522 Ridgeway Avenue in Greece and 155 Culver Rd, Culver Road Armory. The developer at High Point is the same developer of Fleet Feet’s current location at the Culver Road Armory.
“We have wanted to expand for a few years,’’ said Ellen Brenner-Boutillier, owner of Fleet Feet Rochester and YellowJacket Racing with her husband, David J. Boutillier (Boots). “Our new location at High Point in Victor will allow us to better serve our community through our footwear fitting, product knowledge, breadth and customer service plus training opportunities to build healthier lifestyles. As our manifesto states, ‘we are more than a shoe store.’”
The Fleet Feet Victor location will allow customers east of Rochester proper to experience Fleet Feet’s footwear fitting through its FitID 3D Scanner, plus exceptional customer service and knowledge of all things running and walking. The Fleet Feet Victor location is also set to offer instore group workouts and training programs to help residents lead healthy and active lifestyles.
“Since 2004, we have helped train and motivate thousands of people to meet their fitness goals, whether it’s to begin a regimen of walking, running a 5K even up to a marathon or getting the right gear from footwear to apparel to accessories. Fleet Feet Victor will allow us to expand this service to more of our community.’’’ said David J. Boutillier, CEO of Fleet Feet and YellowJacket Racing.
This year marks the 15th anniversary of Fleet Feet Rochester opening in the region. Owners, Boots and Ellen opened the Ridgeway location in 2011 then followed it by moving their original Brighton store location to the Culver Road Armory in 2014. Whereby, later that year they purchased the Fleet Feet Buffalo location. In addition, the couple owns YellowJacket Racing, which was started by Boots in 1998, which owns over 50 races locally and provides services to another 25 plus events. Fleet Feet Victor will be the couple’s fourth total retail location.
About Fleet Feet
Fleet Feet, a locally owned and operated specialty store carrying footwear, apparel and accessories for walkers and runners, has three area locations: Fleet Feet @ The Armory, 155 Culver Road, Rochester, NY 14620, Fleet Feet Ridgeway, 2522 Ridgeway, Ave, Rochester, NY 14626 and the third location, Fleet Feet Buffalo, 2290 Delaware Ave, Buffalo, NY 14216. At each Fleet Feet, you will find a welcoming environment where runners, walkers and fitness enthusiasts of all abilities receive unparalleled service and support. For more information, visit www.fleetfeetrochester.com.
About YellowJacket Racing—YellowJacket Racing is a locally owned event production and race timing company, producing upwards of 50 events including the Rochester Regional Health Flower City Challenge, Rochester Marathon, Webster Turkey Trot, FireCracker Five Mile and the Brighton Chamber of Commerce 5K; plus providing timing services to upwards of 50 events within New York State. For more information, visit www.yellowjacketracing.com. END