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ASICS named Official Partner of Rochester Regional Health Flower City Challenge

We are pleased to announce that ASICS has been named an Official Partner of the Rochester Regional Health Flower City Challenge taking place on April 28, 2024.

As the Official Footwear of the event, particpants and volunteers will be able to take advatange of special incentives to purchase ASICS footwear at Fleet Feet Rochester and Fleet Feet Buffalo leading up to and at the event.

ASICS will also be outfitting the Fleet Feet x ASICS Pace Team who will be leading various pace groups for both the 5k and 13.1 mile races helping runnres achieve their goal times.

ASICS brand representatives will be on site at course preview runs with demo shoes to try, Expo Weekend and on race day at the post event party on Parcel 5.

more information on the event can be found at Home - Flower City Challenge


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