Lori Borer has owned Fleet Feet (previously Red Dirt Running Company) since she started her business in August 2014. Lori has been committed to the Lincoln community for the majority of her life! Her passion started in charity racing and now continues as both locations in Nebraska provide events that give back locally!  In May 2017 she decided to expand her stores into Omaha. She purchased the Red Dirt in Omaha and franchised the store under the Fleet Feet name.  She now has the networking, capabilities, and assets to offer a greater number of services and products to the Nebraska community!

While owning two stores keeps her on her toes, you can also find Lori busy with her girls and exercising! She is a wife and a full-time mom! She stays busy with two of her younger girls, Reese and Rya, following their passions of Volleyball and Soccer. She is so greatful to have her oldest, Lauren, work at the store and attend school full-time close by at UNL. Her family is so important to her, which is why we are a family centered business. Come into her stores and you will feel at home! 

Some people believe that hard work gets done by magical elves.  Others have Amy controlling everything from the back room.  Amy is our inventory manager in charge of paying the bills and ordering products. Amy is Lori's sister and has been on board since day one.  Even if you don't see her you can believe she is real.  Just place a special order and it will probably go on her desk that same day.  Amy is also a mother of three and loves spending time with her kids.  

Kalan joined the team in Fall 2016 at the Fleet Feet Lincoln location.  After graduating from the University of Nebraska Lincoln, with a degree in Business Management, she went on to manage our Omaha location for almost two years! After requests of bringing her back to Lincoln, by a certain somone, she moved back and has adopted a new title of Marketing Manager! You can find her brainstorming with Lori, creating content, taking photos, visiting wtih our partners, and working in the store! Although she is from Omaha, she is happy to be in Lincoln surrounded by this awesome supportive and locally driven community!

Hello! My name is Sarah Madsen and I live here in Omaha with my amazing, lovely, and busy family of 4! I have been with Lori and Fleet Feet for almost 4 years! I work at the store full time and help with the run groups as well! I also have my own personal training business on the side! I love helping and guiding people to live healthier lifestyles! 

Meet Eddie Walters of Omaha Nebraska. Eddie is our Head Training Coach and Marketing Coordinator for both Fleet Feet Sports Lincoln and Omaha. He has been with us since July 4th, 2015 and won't leave. Eddie has a strong passion for coaching and telling dad jokes. Usually, Eddie is running around with our training classes, setting up events, and pacing with his bunny ears. When Eddie is not running marathons he is watching Netflix marathons, having some cold refreshments, and hanging out with friends. He will help you reach your training goals and you will have a blast doing it. Come see Eddie at either of our stores, he's the loud guy with the nice smile 

Say hello to Lauren! Lauren is the daughter of Owner, Lori Borer. She is a full-time student at The University of Nebraska Lincoln and is studying Elementary Education. She has been an athlete all her life starting with Volleyball, but now runs and loves to workout at Orange Theory! Lauren stays busy with school and at Fleet Feet, but also is a barista at a local coffee shop, New Day! When Lauren isn't working she loves relaxing, watching movies, setting her own style trends, and visiting anywhere warm especially Mexico!

With a little spunk in her step and a heart of gold, Amanda has been with us since Spring 2016.  Amanda loves one on one interactions with customers where she can share their passion for running, exercising, or anything pink.  When she is not in the store she enjoys spending time with her dogs, running races, and "hanging out being awesome".  

My name is Jenn Tosic and by day I am a 5th grade teacher and by night I am a Fit Specialist at Fleet Feet. I am a late to life runner who just started seven years ago. I have covered every race distance from 5k to a 50 miler, but 13.1 is my favorite! Jenn is also a running mentor for our training groups! She has such a fun, upbeat, bubbly spirit! Come say hello to Jenn in Omaha!

Say hello to Susan! She has been a runner for 32 years and loves it more and more each day! She is a Nurse by profession and now works as a PRN. She runs with her dogs, and has a lot of other fun pets at home! She has a background in Recreational Therapy, so she loves encouraging others to run, exercise, hike, etc.it  just comes naturally! Come see Susan at the store or during our group runs. She has so many fun stories and loves to share!