fit id

NEWS RELEASE                                                         August 4, 2017


Leigh Thigpen

Marketing Director

 Fleet Feet Sports Introduces 3 D Scanning To Its Customers

fit id™ available now at Fleet Feet Sports

 Huntsville, AL – Fleet Feet Sports, the local retail leader in building and supporting a thriving local running community, announces today the introduction of a new 3D scanning technology into its in-store experience.

fit id™ creates a 3 D scan of a person’s feet and provides specific measurements including foot width, length, and arch height. The scan takes five seconds to complete and appears on an in-store tablet, allowing the fit specialist to review, discuss observations, and find solutions together with the customer.

 “fit id brings our staff knowledge to life and allows our customers the chance to see what the fit specialists see when they’re assessing the foot,” says Joey Pointer, CEO of Fleet Feet Sports. “Together with the expert advice of our highly-trained staff and the premium products stores carry, fit id helps create a powerful in-store experience for customers that they can’t get anywhere else.”

 In addition to appearing on a tablet for review, the customer receives the 3 D scan via email. Customers can get re-scanned on future visits so Fleet Feet Sports staff can discuss any changes in measurements.

 “We are super excited to offer the latest in “fit: technology.” says Dink Taylor - Owner.

 Fleet Feet Sports offers fit id complimentary as part of the customer experience. The technology includes a kids’ scanning feature which incorporates a gaming element into the scanning process. In addition to its in-store presence, Fleet Feet Sports has begun to incorporate fit id into out-of-store events.

 For more information about fit or to inquire about a Workplace Fit event, please contact Leigh Thigpen at


 Fleet Feet Sports is the largest franchisor of locally owned-and-operated running stores in the United States. Founded in 1976, the brand currently has 170 locations in 38 states and the District of Columbia. Fleet Feet Sports is headquartered in Carrboro, N.C. For more information or to shop online, visit 

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