FITLOSOPHY is our commitment to the concept of a proper Fit in all aspects of our lives - from helping you find the proper Fit for your running shoes, to assisting you in determining how running, walking or an active lifestyle fits into your life. Simply stated, FITLOSOPHY is our Fit Philosophy and our approach to everything we do. Our process begins by ensuring that runners and walkers of all abilities (and age) are fit with proper footwear, sports bras, technical apparel and essentials to meet their individual needs.

Proper fit is essential to an active lifestyle. We have expert staff on hand to fit you for the right shoes, bras, accessories and apparel. Read here for a brief description of our processes and then come into our store to experience it.

Shoe Fit

Our Shoe Fit process begins with you. We start with an in-depth interview to help us understand on a personal level what your current use for shoes is and what your goals and aspirations are. That is followed by very technical measurements and, desired, a gait analysis on the treadmill. From this information, we can then narrow down a selection suitable for you. Throughout the entire process we offer tips and suggestions on everything from proper form to nutrition and other products that can make you successful. If you can bring your old shoes great, the more information we have the better, and if you no longer need them you can donate them!

Apparel Fit

From the idea that there is no such thing as bad weather, just bad clothing; Apparel has become so much more than just the season’s hottest fashions. Whether the fibers are technical or natural there is a solution for every situation and a fit for every “body.” Elemental protection will repel wind, moisture and sun while breathability will dissipate heat and antimicrobial capabilities will keep us fresh. Let our experts help you find your right “fit.”

Sports Bra Fit

Our Sports Bra Fit process is all about you. Proper fit will provide all women the freedom to move and exercise with comfort and confidence. We start with an interview on what your current use for a sports bra is and what your goals and aspirations are. Next we take careful measurements and translate them for you into the correct size sports bra. Throughout the entire process we will offer tips and solutions that will help make you successful. For instance, the average life span for the support of a sports bra is 6 months, beyond that you can risk discomfort and possible injury. Approximately 80% of women are wearing the wrong size sports bra. Let us help you find the right one - and with the largest selection of sports bras in the US, we're confident we can find a bra that fits you!

Accessories Fit

Accessories are what make our active lifestyle luxurious. Our FIT Specialists are trained to make recommendations based on your activities. For some people it is a hydration system allowing them to bring water or their favorite sports drink with them. For others, it could be anti-chafe products to make exercise more comfortable or a GPS enabled sports watch to track speed and distance. We even have a fully stocked nutrition department that can extend your workout, and improve your recovery.