Winter in Wisconsin doesn’t ask for permission. It shows up early, stays late, and dares you to keep going.
Conquer the Frozen Tundra is our winter run program for runners and walkers who know that strength is built when the air bites and the sidewalks crunch. This is about momentum through the darkest months, shared miles, and finding warmth in community even when the thermometer disagrees. You don’t battle winter alone. You move through it together. And this year, we’re tackling the state of Wisconsin on our tour.
Each week, we’ll tackle new routes across Wisconsin designed to introduce you to the sights and sounds of communities across the state. You’ll get guidance on cold-weather gear, pacing, and footing, plus the accountability that makes it easier to lace up when the couch feels persuasive. No bravado required. Just consistency, grit, and a willingness to show up.
This program is for anyone who wants to:
- Stay active all winter without going it alone
- Build strength and confidence for spring
- Learn how to run smarter, not harder, in cold conditions
- Be part of a crew that understands why winter miles matter
You don’t have to love winter to conquer it. You just have to keep moving. The program about resilience, consistency, and showing up when the forecast says “nah.”
Winter doesn’t stop us. We adapt.
Join us and come out stronger on the other side.
Program Overview
- Name: Winter Warriors: Wisconsin Mileage Challenge
- Duration: Thursday, January 1, 2026 – Tuesday, March 31, 2026
- Celebration Event: Tuesday, March 31, 6PM at the Weekly Pub Run, Appleton Beer Factory
- Cost: $40 regular solo // $60 team of two // $80 team of three
- Audience: Runners and walkers of all fitness levels
- Goal: Encourage participants to stay active by logging miles throughout the winter and virtually “traveling” across the state of Wisconsin
- Tracking: RunSignUp tracking with badge system and/or manual map-based tracking sheets
- Prizes: Milestone rewards from Saucony, monthly drawings, and community-based achievements
Program Kick-Off Event
Our Cold, Colder, Coldest New Years Eve/Day Open House and Shopping Event will be held during shortened business hours Wednesday, Dec 31 (10 AM – 2PM) and Thursday, January 1 (10AM – 3PM). You’ll earn special discounts to make sure you have all the cold weather gear you need, you can pick up your tracking materials, and make sure you’re ready for winter miles.
Virtual Map Across Wisconsin
Participants will unlock segments of a virtual route across Wisconsin:
- Beloit to Madison – 57 miles Capital city miles
- Madison to Wisconsin Dells – 55 miles Carved by water, hardened by winter
- Wisconsin Dells to Stevens Point – 80 miles Heartland grind
- Stevens Point to Minocqua – 100 miles Into the Northwoods
- Minocqua to Bayfield – 117 miles Where winter rules
2026 Winter Warriors: Conquer the Frozen Tundra
Program Start: Thursday, January 1 2026
Program Schedule: 12-week virtual/accountability program
Program Fee: $40 solo // $60 team of two // $80 team of three
Description: In this 12 weeks program the goal is to cover the 409 miles as you cross the state of Wisconsin solo or with a team. We do not battle winter alone. We move through it together!!
Monthly emails will come out during the program, one at the start of each month (January, February, and March), full of tips, additional ways to stay motivated, and various bonus materials. They will also include instructions for logging your mileage and unlock additional benefits of the program like gear from Saucony and fun facts about the locations we will travel to and through.
This is an accountability challenge to keep everyone moving during the cold and dark winter months! All paces and levels including walkers are welcome. Everyone will likely be completing different distances at various paces on their own and during the optional group meet-ups, we love this. Join us virtually from wherever you are!
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