On the move with Pokemon Go.

How To Put Your Best Foot Forward (and Keep It There)

It’s been over one week since Niantic Inc. released Pokémon Go, the app that puts you in the center of an augmented reality on a quest to catch as many Pokémon as you can. Since then, the numbers are staggering:

  • 21 million daily active users, making it the biggest mobile game ever in the United States;

  • 33 minutes, the average time spent by iPhone users in the Pokémon Go app on July 11. Comparatively, iPhone users only spent 28 minutes in the Facebook app, 18 minutes in the Snapchat app, 17 minutes in the Twitter app, and 15 minutes in the Instagram app.

  • 10 percent of all Android users in the United States have downloaded the game.

With the game’s release in both the United Kingdom and Germany taking place in the past 48 hours, and the impending release in India, the Philippines, Brazil and Japan, the ubiquity of the game shows no end.  

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