Diva Dash Title Sponsor Announced

March 3rd, 2013 - Chico, CA

May 11th sees the return to Bidwell Park of the annual Diva Dash. A Mother's Day weekend celebration of women's fitness, the Diva Dash 5K is the graduation run for two great groups - the Fleet Feet Spring Couch to 5K program, and the Spring Girls on the Run of Butte County program. For the first time, the Diva Dash has a title sponsor. Said Alan Rice, Co-owner of Fleet Feet, "We are delighted to announce that our long time supporters at C&M Automotive have signed on as the title sponsor of the 3rd annual Diva Dash. It's a perfect match thanks to their female-friendly business model and their support of Girls on the Run, and running in general."

Another first for the 2013 event is the addition of a women's Half Marathon, an event that is sure to draw female athletes from all over the North State. Registration for the C&M Automotive Diva Dash 5K & Women's Half Marathon is now open at http://www.fleetfeetchico.com/races/diva-dash