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VIRTUAL CHALLENGE: New Balance Run Your Way Rebel Strava Segment Challenge


To celebrate the launch of the New Balance FuelCell Rebel v4, we’re creating a running challenge attainable for all runners. Run from Fleet Feet Old Town to Rebel + Rye by choosing one of two segments between March 1st and March 31st to be entered into the drawing for a chance to win a pair of the New Balance FuelCell Rebel v4, a bottle of Rebel Bourbon Whiskey, and a $100 gift card to Rebel + Rye. 


Here’s how to join the challenge:

  • Download the free Strava app, if you haven't already
  • Run one of the two Segments (above) on Strava by March 31st. The routes run from Fleet Feet Old Town to Rebel + Rye
  • Submit proof of completion by filling out the form (below)
  • For extra entries, post on your Instagram story tagging @newbalancerunning, @fleetfeetchicago, and #RunYourWay
  • Winner will be notified via email on April 2nd

Don’t want to run the segment alone? Join us in-person on March 28th at Fleet Feet Old Town to try on the Rebel v4 in person and run to Rebel + Rye. First round of drinks is on New Balance (for the first 75 people!) RSVP here.

Run Your Way is a philosophy that celebrates the individuality of all who run, by removing running stereotypes and welcoming everyone into the world of running. New Balance is showing we are all a part of a wider community of people who run, whether we’re running a marathon in under 3 hours or getting 3 miles in before work. We’re all united by the fact that we do run, but each of us is an individual in our own right in terms of style, habits, routines, motivation and more. New Balance supports and celebrates all who run at any all level around the world.

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