BLOG: Introducing Rituale, a Special Blend of Coffee for a Special Blend of People: Runners, From Diadora, Dark Matter Coffee, and Fleet Feet

Runners are a different blend of people because, well, they enjoy running. Finding excitement where others find only exhaustion. To these oddballs, running is a ritual that begins the second their alarm buzzes, rings, or chimes. They don shorts that show a little too much thigh, put on band-aids before they bleed, and play it safe so they never chafe. Then off they trot, treating themselves to morning miles for breakfast with coffee on the side.⁣

And for this different blend of people comes a special blend of coffee. Made in collaboration with Fleet Feet, Dark Matter, and Diadora, Rituale draws its name from Diadora’s own Italian running roots to celebrate the runner’s ritual. And as a proud member of the Chicago running community since 1996, Fleet Feet believes in providing what’s best for runners, from the shoes on their feet to the coffee they sip, which is why this unique blend gives runners the fuel they need to get a running start to their day.⁣

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There are a few ways to secure a bag of Rituale beans.⁣

• Show up to the Diadora Rituale Run with Dark Matter Coffee on Saturday, August 21st at 8 a.m. at Fleet Feet Old Town.⁣

• Anyone who tries on a Diadora shoe at Fleet Feet Old Town, Lincoln Square, Lakeview, South Loop, and Oak Park from Saturday, August 21st to September 19th will be entered into a raffle to win a bag. Winners will be contacted by Wednesday, September 22nd. ⁣

• Additionally with every Diadora shoe purchase, we'll add a surprise from Dark Matter Coffee to every box while supplies last starting August 21st.


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