Victor Ornelas

Director, Brand Management

Passionate can feel like an overused word, yet there’s no word better to describe Victor. A part of Fleet Feet since 2007, Victor’s tenacity, relentlessness, and drive have made him a linchpin in the Store Support Team—and on Strava, where he’s consistently at the top of the office mileboard.

A graduate of UNC-Chapel Hill (yup—Go Heels!) where he ran as a walk-on both on the cross country and track teams, Victor earned his degree in exercise and sports science and worked for a brief time as a fitness instructor at Duke University before coming to Fleet Feet. Since coming here, Victor has worked closely with two of the brand’s longest partnerships, Balega and Superfeet, while traveling to stores across the country to educate and provide support on the outfitting process. More recently, Victor spearheaded the integration and adoption of our 3D scanning technology, fit id. In addition to Balega and Superfeet, Victor manages Fleet Feet’s partnerships with addaday, ASICS, Brooks, Garmin, Feetures!, New Balance, Saucony and Strassburg Socks.

Originally from Fort Bragg, Calif., Victor now lives in Durham with his wife, Caroline, and their daughter, Sophia. While the rest of the world sleeps in on the weekend, you can find Victor putting the miles in on the American Tobacco Trail.