VP, Digital and Franchise Operations
If Fleet Feet offered degrees, Jason would have earned his master’s by now. On board since 2006, Jason has worked in almost every department at some time or another, with roles spanning from his initial — answering phones — to his current, senior director of e-commerce.
Unofficially deemed “insanely likeable” by most in the office, Jason shows up to all meetings with gum in his mouth and coffee in his hand. Jason moved into the new position of senior director of e-commerce shortly after the brand began selling product online in 2015, taking on the Herculean effort of creating a business where little existed, using a model that was entirely unique to Fleet Feet. Working closely with franchise owners, third-party vendors, and a talented and growing digital department, Jason spearheaded the growth strategy for the e-commerce business, which today continues to become a increasingly significant part of the brand’s reach and the customer’s experience.
Prior to joining Fleet Feet, Jason was a national class middle-distance runner and sub-four minute miler, running post-collegiately for club teams sponsored by Nike and New Balance. Originally from Plattsburgh, N.Y., Jason graduated from Villanova with a degree in English. He now resides in Chapel Hill with his wife, Trish, their four small and energetic children, and their two large and energetic dogs.