Originally dead set on a career in public relations and marketing with Major League Baseball (specifically, the Philadelphia Phillies), Ellen entered the running industry in 2008 through a job as communications manager at Nathan. She hasn’t looked back since.
While at Nathan, she was a part of a team that helped grow the brand significantly in market share and overall comp growth, highlighting the importance of hydration and visibility products to both runners and running store businesses. Prior to her role at Nathan, Ellen spent time in the marketing departments at the Trenton Thunder (the Double-A affiliate of the New York Yankees) and Crozer-Keystone Health System, as well as a stint at a public relations firm.
Ellen joined Fleet Feet in 2014 as employee No. 1 for the brand’s newly created marketing department. Ellen spearheaded the beginning of many pillars of the department and deliverables that exist today, including national retail initiatives, original content, in-house art and graphic design, in-house franchise conference branding, and a national marketing calendar.
While she has crossed the finish lines of several half-marathons, 10 milers, 10Ks, and 5Ks, her most significant running accomplishment occurred in 2013 when she completed the New York City Marathon. Born and raised in a suburb of Philadelphia (which she mentions at least twice a week), Ellen lives in Morrisville with her daughter, Riley, (#rileyrocks) and their dog, Abby.