“Powered by YouTube videos and lots and lots of coffee” is what Caleb thinks you should know about his job. What we’d like to tell you: Caleb’s got mad skills and makes it look easy.

After graduating from the University of North Carolina-Chapel Hill with a major in graphic design, Caleb mixed in freelance design with a full-time job as a sales associate at REI where he developed a passion for helping outfit customers for their latest adventure (on top of his already passionate love of the outdoors). In 2017, he was able to combine his passions both professionally and personally into a full-time job at Fleet Feet.

Born in St. Louis, Caleb moved to western North Carolina shortly before high school and adopted North Carolina as his home state. In between creating original assets and designs that cover everything from Spike Night posters to a complete overhaul of the brand’s running program branding, you might catch Caleb illustrating one of his favorite comic book heroes (he was inspired by DC Comics artist and editor Jim Lee, after all), supporting his “marketeer” colleagues at the Shrimp and Grits 5K in Charleston, S.C., (where he placed first in his age group!), or spending time with his wife, Jennifer, and their cat, Luna.