Ben Cooke

VP, Business Development

Ben might have come to Fleet Feet via the longest route: from Sydney, Australia, where he was born. Shortly after Ben was born, his family moved to Virginia, where he grew up and, more importantly, where he developed a love of running. To date, his most memorable running moment took place in high school, when, as a sophomore, he broke the Virginia State meet record in the 2-mile and also PR’ed by 28 seconds.

Ben’s love of running transcended the sport and crept into his career as well. After graduating from James Madison University with a degree in interdisciplinary social science, Ben started in the running industry in 2001, first working as a sales associate at a running store in Maryland, before eventually moving up to vice president of operations for RSG. Along the way, Ben worked with industry pioneers, launched RSG’s first e-commerce site, and oversaw retail initiatives across multiple states and communities. Ben joined Fleet Feet in 2013, and over the course of his time as a member of the leadership team has overseen the launch and implementation of several key brand initiatives, including the brand’s first e-commerce platform and the successful spinout of several operators from the brand’s development company into full ownership.

Ben currently lives in Chapel Hill, N.C., with his wife, Miah, and their three boys, Ethan, Dylan, and Hunter. Never one for standing still, both physically and metaphorically, Ben can be found walking the office on his phone in deep conversation with franchisees, challenging conventional thinking amongst peers, or cooking up the next retail initiative to test in-store.