All new franchisees are taken through an extensive development process which encompasses training in our Carrboro, NC headquarters, in-store training with existing franchisees, and online training. We will provide new franchisees assistance with:

  • Sales projections and budgeting
  • Site selection and lease negotiations
  • Best practices for store design and layout
  • Establishing accounts with key inventory suppliers
  • Creating opening orders and inventory planning
  • Staff selection and training
  • Fundamentals of footwear fitting
  • Understanding products to help the customer find solutions
  • Marketing, promotion and customer acquisition


All new franchisees are assigned a Corporate Franchise Development Specialist who will work with you from the signing of your franchise development agreement through your first two years of store ownership. This person will lead you through our timeline for opening a store and stay with you to guide you through those first two critical years in business.

After your second anniversary and throughout your relationship with Fleet Feet Sports you will have access to the Fleet Feet, Incorporated operations staff who will continue to provide assistance to you on topics ranging from managing your growth to managing your expenses.


You'll be invited to attend our annual National Conference focused on training to help you grow your business and an opportunity to review new products, and network with key vendors and fellow franchisees. You'll have access to national branding campaigns and assets that will allow you to represent your store at the highest level. You'll also be provided with training opportunities in the areas of:

  • Leadership
  • Staff development and retention
  • Financial management
  • Inventory control
  • Point-of-sale
  • Product buying
  • Customer acquisition and social media
  • Website design
  • Creating an amazing customer experience



At Fleet Feet, Incorporated we are dedicated to opening successful, profitable businesses with long-term potential. In order to help ensure success, we have high standards for our franchise candidates. Our most successful franchisees possess the following characteristics:

  • A dedicated focus on the customer and a commitment to customer satisfaction
  • An entrepreneurial spirit and an unwavering belief in your ability to be successful 
  • An interest in becoming the fitness and health leader within your community
  • The ability to help others achieve their health and fitness goals


Total investment to open a new store generally falls between $180,000 and $338,000. Franchisees generally put in:

  • 1/3 in cash
  • 1/3 in the form of a traditional loan
  • 1/3 in the form of a line of credit or equity loan

Not enough capital? Consider our Operating Partner Program.


Our franchise owners work in their stores. We do not franchise with investment or absentee owners. Our owner-operators bring a distinct competitive advantage to our business model.

We look for a willingness to embrace change and to always position your business on the cutting edge of service-oriented retail.

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