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The Do the Run Thing logo in black and white

Local communities are at the heart of Fleet Feet and everything we work to achieve. Whether it’s hosting group runs, fundraising for local charities and organizations, or forming national partnerships, Fleet Feet believes we make our communities stronger by building and supporting strong running communities.

We continue to build on the good work that happens at our 180 locally owned and operated locations every day, through our charitable arm, Do the Run Thing.

The mission of Do the Run Thing is to create and nurture sustainable running communities that improve the health and happiness of the overall community. While this has always been at the heart of what drives our brand, Do the Run Thing will help us continue the good work across our communities through nationalized awareness and unified fundraising efforts.

Our partners are:

A woman pulls her hair into a ponytail before a run on a track

Our key areas of focus will be:

  • Youth-based initiatives that inspire the next generation to stay active
  • Under-served communities in need of mentorship, programming and support
  • Community partners and events that align with our mission through action, initiative and fundraising
  • Public works projects that create and improve access to safe greenways, pathways and trails
The logo for Black Girls RUN!

Black Girls RUN!

Since 2009, Black Girls RUN! has encouraged Black women to make fitness and healthy living a priority. According to the Centers for Disease Control, 80% of Black women are overweight. Black Girls RUN! focuses on programming, resources and community built around running with the goal of lowering that percentage.

In July 2018, Black Girls RUN! launched the Black Girls RUN! Foundation as the philanthropic arm of the national organization to support its national community footprint, programming and the expansion of the organization.

Several local Fleet Feet stores and Black Girls RUN! Ambassadors had worked together on grassroots initiatives and partnerships prior to 2020. After reaching out to Black Girls RUN! CEO and owner Jay Ell Alexander and asking questions, listening to the needs of the organization, and understanding how Fleet Feet can use its national resources and platform to do more in allyship with the black running community, Fleet Feet partnered nationally with Black Girls RUN! in June 2020.

Through this partnership, Fleet Feet will work alongside Black Girls RUN! to create training, resources, and support for its participants; work with its running ambassador network as contributors to our online journal; and foster partnerships between its mentors and our local stores.

Learn More
The logo for the Civil Rights Race Series

Civil Rights Race Series

The Civil Rights Race Series is the first of its kind in developing races along the U.S. Civil Rights Trail honoring and highlighting major cities and historic events that took place during the civil rights movement. Race organizers Raynard Lawler, Vergil Chames, Mary Gooden, Patrick Towns and David Mahaffey focus their ongoing efforts on creating events that commemorate pivotal Civil Rights moments and places through education, wellness and economic development.

Open to cyclists, walkers and runners, the race series includes the Selma to Montgomery Relay and Bike Ride, the (rescheduled) Civil Rights Race Series Memphis "I Am A Human" 5k and Half Marathon, and the Riding Through the Flames of Freedom Race in Anniston, AL.

Fleet Feet is a proud supporter of the Civil Rights Race Series’ first virtual event, the 1 Million Miles for Justice. Runners, walkers and cyclists register for $25 and pledge to log at least 25 miles between June 15 and July 15 in support of fighting injustices in the Black community.

The Civil Rights Race Series will donate 90 percent of all net profits back to the NAACP, whose “We Are Done Dying” campaign empowers Black and Brown communities to take action against the senseless killings of Black Americans.

Fleet Feet joins the event’s supporters and partners, including the NAACP, Black Girls RUN!, National Black Marathoners Association, Major Taylor Cycling Group, GirlTrek, Black Girls Do Bike, Black Men Run, and the National Civil Rights Museum at the Lorraine Motel, in helping to achieve one million miles pledged.

We will use our platform to promote participation in the event, highlight notable leaders, places, and dates over the course of the month.

Pledge Today
The Girls on the Run logo

Girls on the Run

As of July 2019, Fleet Feet is the official specialty retail / sporting goods partner of SoleMates, a Girls on the Run (GOTR) program that empowers adults to choose an athletic activity or event of their choice and fundraise to provide the opportunity for more girls to participate in Girls on the Run.

Through the SoleMates program, runners commit to a fitness goal and raise money, awareness, and support for GOTR.

Learn More
A group of runners put their hands together

Get Involved

Want to know more about how you can give back to Do the Run Thing? Find your local Fleet Feet so you can learn more about opportunities in your community.