ASICS got its name from the Latin phrase "Anima Sana In Corpore Sano" — a sound mind in a sound body — and its shoes were made to achieve that.
The difference in women's ASICS shoes begins at their Research Institute of Sports Science in Japan. At the institute, scientists break down and analyze how athletes move to tailor their running shoes and gear specifically to runners' needs. Each step in the process is meant to help runners reach their goals.
Technology and design meet in iconic ASICS running shoes like the GEL-Kayano 26. ASICS gave the newest edition of the long-running Kayano line a redesigned GEL cushioning system in the heel to absorb shock and plenty of responsive foam to let you go the distance. It's a stellar update to one of the most popular running shoes ever.