ASICS got its name from the Latin phrase "Anima Sana In Corpore Sano" — a sound mind in a sound body — and its shoes were made to achieve that.
The difference in men's ASICS shoes begins at their Research Institute of Sports Science in Japan. At the institute, scientists break down and analyze how athletes move to tailor their running shoes and running clothes specifically to runners' needs. Each step in the process is meant to help runners reach their goals.
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