Altra was founded in the back of a running store by two runners in 2011. They started the company because they wanted a running shoe to help you run more naturally. Altra shoes do this in three main ways: FootShape™ toe box, Fit4Her™ technology and Balanced Cushioning™ platform.
FOOTSHAPE™ TOE BOX
Altra's FootShape™ toe box is a wider, ergonomically designed forefoot area in every shoe. This allows the toes to relax and spread out naturally and the big toe to remain in a straight position for maximum stability and power. Plus, it enhances stability for all-around comfort.
Altra noticed that women’s feet tend to be shaped differently than men’s feet and so changed the design of their women’s shoes. Altra's Fit4Her™ technology has a narrower heel and midfoot, a higher instep, a longer arch and unique metatarsal spacing to better fit women’s feet.
Most shoes have more cushioning in the heel than the forefoot, causing a slight downward slope. You may have heard of this as “heel-to-toe drop.” Every Altra shoe is built on a Balanced Cushioning™ platform that positions the heel and forefoot an equal height from the ground. Therefore, all Altra shoes are Zero-Drop™ shoes that can feel flatter than other running shoes. This natural foundation aids in optimal alignment, cultivates better form and encourages a low-impact landing.
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