The idea for HOKA’s maximalist running shoes started in the French Alps where the brand’s founders dreamed of premium cushioning and a ride that carried momentum. HOKA’s goal is to inspire people to move. They want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, they craft bold and unexpected new solutions for athletes of all types.
The one thing that sets HOKA shoes apart from other brands is the midsole. Some of HOKA’s running shoes have a ton of cushioned foam underneath to help with shock absorption and give you comfort for days, all while being lightweight. The other notable difference in HOKA’s shoes is the Meta-rocker midsole. The Meta-rocker is a rounded shape that helps with the heel-to-toe motion to create an efficient, smooth transition and complement the runner’s gait.