With a genuine heritage in the Swedish elements and endurance-specific sports, Craft makes high-quality performance sportswear for world champions and everyday heroes. From some of the best winter base layers and accessories to great summer tank tops, Craft’s colors and patterns together form a design with a confident, Nordic attitude that inevitably rubs off on the wearer for a great performance.
In 1973, Anders Bengtsson went out for a run outside his home in Sweden with a set of new underwear he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect base layer for optimal body-temperature management and Craft was born.
Four decades later, Craft continues to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.
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