After a successful career in the tech industry, Vic began Addaday out of passion. Upon hearing news that his grandfather was sick, Vic took time off work. During that time, he started running again and created a blog called "Add a Day" where he wrote about ways to add a day to your life.
With the impact of running on his body and the high cost of massage therapy, he looked for an alternative form of recovery. Vic walked into Fleet Feet Sports Encino and was disappointed with the limited options for recovery products. So he developed and tested his own with Fleet Feet.
In 2013, Vic introduced his passion to all of the Fleet Feet stores. Within a year, Addaday products were the top selling massagers in locations across the country.
Today Vic, along with his wife, Lyndsey, and a small team of passionate runners and triathletes in Santa Monica, California and Boulder, Colorado, continue to develop innovative massage and recovery tools to help everyone move better and live their fullest.