Hemmer took the patterns, colors and tone that Fleet Feet presented, and he and the Brooks team turned it into a real-life shoe.
The finished Gobbler features a sublimated turkey-feather pattern on the upper, a reflective turkey logo on the heel and another feathered pattern on the sockliner. The red and orange upper give the shoe a fall feel, but designers wanted to make it work beyond Thanksgiving, too.
“The objective was to create a set of colors that invoke the changing of the leaves and the oranges you usually see around Thanksgiving time,” Wilkie says. “The red and the navy were two additional accent colors that helped keep this shoe from becoming a purely fall and Thanksgiving piece.”
Hemmer says the shoe represents a unique level of coordination between Brooks and a retail brand. But, he says, the collaboration with an outside team makes the shoe one of a kind.
“In the time that I’ve been (at Brooks), this is definitely a unique experience and collaboration,” Hemmer says. “Partnering with a key retailer is always an exciting venture.”