When Kutz nervously walked into Fleet Feet Madison for the first time, she was warmly greeted by owner Jessica Anderson, a longtime runner who is passionate about welcoming new runners and getting them started in the sport she loves. Anderson talked with Kutz about her running history and her new fitness goals, then put her through theFleet Feet fit id® Outfitting Process to find shoes that would be ideal for her feet, running gait and level of training.
That included scanning Kutz’s feet with Fleet Feet’s proprietary 12-camera 3D fit id® Foot Scanning Technology. Combined with the Dynamic Pressure Mapping System, that process determined the precise length, width, arch height and movement patterns of her feet and gave Anderson an indication of how Kutz absorbs impact and stress when she’s running.
Anderson brought out several models for Kutz to try on and test out on the store’s treadmill and on the sidewalk in front of the store. She eventually settled on a pair of ASICS GEL-Kayano, a stability trainer with ample cushioning, a plush interior and moderate support.
“I was intimidated going into the store the first time, but Jessica made me feel welcome and calm. She not only helped me find my first real pair of running shoes, but helped me start my journey as a runner,” Kutz says.