From a fun girls weekend to breast cancer research
Robin Lewis, owner of Fleet Feet Roanoke in Roanoke, Virginia, is committed to raising money for breast cancer research. But it’s not because she went through it herself. Lewis’s mother was 73 years old when she was diagnosed with breast cancer, and she fully recovered relatively easily. So, despite proximity to the disease, Lewis says her dedication to raising research money started somewhere else: on a fun girls weekend in Hilton Head, South Carolina.
“A group of women from one of our training programs became close friends and decided to go to Hilton Head for Pledge the Pink last year,” says Lewis. “It was not only an incredible experience, but it was also a great fundraiser for breast cancer research.”
The group of friends walked and ran a little over 30 miles in three days and had a blast doing it (a quick look at the Pledge the Pink website, and you’ll see just how much fun you could have there). So, they vowed to return the following year, but this time with a bigger goal than just having fun. This time, they would focus on spreading awareness and raising money.
The event takes place at the end of October, and the group of 18 women has already raised $5,000, according to Lewis. “And we’re having a lot of fun doing it,” she says.
How do they do it, and how can you raise money and spread breast cancer awareness in your community? We asked Robin for the beta. Here’s what she had to say: