It is not enough to just exchange goods and services, to provide running gear and training for only those who can afford it. It is our responsibility to bring running to everyone we can. Put simply: running transforms lives.
“We’ve existed for over 40 years, and we’ve existed because we’ve woven ourselves into the fabric of the community,” says Fleet Feet CEO Joey Pointer. “And when you’re a part of a community, you want to leave it in a better place than you found it.”
So, it’s only natural that, as a running brand, it’s in our DNA to change lives, too. This year, we’re taking our commitment to transforming lives even further with our charitable arm, Do the Run Thing.
We get it, it may sound like we’re patting ourselves on the back here, and maybe we are. A little. But that’s because our stores, our customers, our communities and our vendors have done so much incredible work worth bragging about. And we’re downright proud of that.
Here, read a few stories and see for yourself:
Fleet Feet Roanoke: Project Forward
Several years ago, Robin Lewis, co-owner of Fleet Feet Roanoke, overheard a couple of high school students talking about flunking out of school because they felt like the lessons they could learn on the streets were more valuable than what they could learn in the classroom. “The conversation weighed heavily on me,” says Lewis. “I had to do something about it.”
So, she and her staff began fitting needy children for shoes and encouraged them to participate in after-school programs. By 2015, their efforts snowballed into Project Forward, a nonprofit that provides shoes for needy feet and offers exercise activities for those kids after every week.