Fleet Feet’s original founders were two young women in their twenties. Sally Edwards and Elizabeth Jansen opened the very first Fleet Feet store together in 1976 on the second floor of a fixer-upper Victorian house in Sacramento, California, during a time when running stores were a new concept, as well as a field dominated by men.
Working seven days a week with one shoe brand in stock and a shoe box for a register, Edwards and Jansen focused their efforts on community outreach. Using a refurbished US Postal Service van, the two drove to area high schools to fit student athletes as well as support Sacramento’s first running club.