Rabbits have contributed to countless records at every level of the sport, providing the spark that has ignited many of the most memorable performances in running history. Rabbits don’t get much of the glory, quietly stepping off the track before the race even finishes, but they do it because they love running. We’re about helping others through running.
How do you support runners?
DeVreese: We are here to make your life better through running. We want to help you improve in all aspects of your life. Right now we do that by focusing on making your run better with our apparel. We’re also really proud of our perspective on inclusion.
We want all runners to join our team, our rabbit family. Whether you’re just trying to get out the door, whether you’re a mother, whether you run for mental health, whether you’re a professional athlete, we’re here to give you a slice of inspiration to keep you going so you can see the joy running can bring to your life.
To do that, we created three different rabbit teams:
- rabbitPRO: Professional athletes under contract, training and competing at their highest level
- rabbitELITE (for trail and road): Amateurs, many of whom are working full time, with hopes and dreams to become a pro.
- RADrabbit. Runners And Dreamers: An incredibly engaged spectrum of runners. They want to be part of a community and a team. That’s what gives them the motivation to get out the door.
It’s hard to make big changes in terms of sustainability, but rabbit is focused on taking positive, consistent steps. What does that look like?
DeVreese: We want to do better with sustainability, to be more conscientious from product creation, to packaging, to how we get products to consumers and retailers.
This industry can be dirty. It can be overwhelming. We have cool ideas and big goals but we will start with the easy stuff first. It takes a series of small changes to make a big difference but our approach is to look at every aspect of our business.
For example, this past fall we created a wind and water-resistant shell made from recycled coffee grounds. This spring we used more recycled polyester yarns, and we will start to incorporate organic cotton blends. These changes may sound small, but it’s going to take a series of small changes to make a big difference.
Want to hear what our gear testers thought of the latest rabbit gear? Read our spring 2021 review.